Getting to know us 

Every home deserves to have quality furniture. Being a place that we spend the biggest part of our lives in, having great quality, well designed furniture is important to us. It is perhaps fitting that a furniture start-up like Primero had its humble origins as the premier stop for for high-quality, well-designed furniture.

Coming from a family of furniture manufacturers and woodworkers, the founders of Primero noticed a lack of high quality and affordable local furniture brands. 

After a long conversation in a coffee shop, Primero was launched.


Keeping superior quality affordable

To us, the value of furniture is in the workmanship and the quality of materials. When we purchase furniture today, the thing most important to us is quality and longevity. 

Having direct contact with our factories and workshops have helped us maintain the kind of quality that most people only associate with big brands. We work closely with our manufacturers to ensure that every piece of furniture purchased from our website is something that we ourselves would use.

By being extremely strict with our manufacturing standards – ensuring that every piece is designed to the highest standards with the best materials, we hope to satisfy your needs.


Pushing Boundaries, Expanding Value

Leveraging on our connections with our factories and wood craftsman, we’ve managed to take things a step further. 

Primero’s service model is to operate on a strongly e-commerce model. By keeping inventory levels low and fast-moving, we’re able to transfer the cost savings into greater value for you. Many of the times, you could even smell the sawdust on our furniture that’s come out straight from the workshop. 

Our line of premium Oak Wood Furniture are manufactured the moment you make a purchase. Because of our low inventory levels, you’re able to get a piece of absolutely gorgeous, delicately designed furniture at a great price. We’re sure you can’t find a similarly well-designed product at the same price anywhere else!

All products bought from our website are guaranteed to be 100% risk-free. If, after 30 Days, you do not like the furniture, we promise you a full refund on your item. Enjoy!



Dedication to Our Customers